8 Ways Online Retailers Push Us To Overspend
New Orleans Firemen's Federal Credit Union | November 30, 2020
They make it super-easy to check out
Websites make their checkout process ridiculously easy to keep you from overthinking your purchases and opting out
They constantly change their prices
This prompts you to buy with a sense of urgency, thinking the price will rise again
They offer free shipping - with a minimum purchase
When retailers offer to sponsor shipping costs if you spend $50, they lure you into spending more
They offer spending-based discounts
Conditional discounts manipulate you into spending more just to qualify
Their ads stalk you
Online retailers target you with ads based on your search history
They stay in touch
When retailers send you daily emails, they get your attention - and your money
They have lenient return policies
You're more likely to buy something online if you can easily send it back to the store
They use Anchor Pricing
Retailers place items with inflated price tags near the one you're looking at to make your desired item look like a better deal
